“I’m not saying design should be completely scientific or mathematical, but I do believe the best design comes when proven theory works in harmony with art.”
For this logo design project I decided to create a logo for the stylists and bridal consultant at Trousseau. The logo design could be used for a variety of things. Each individual stylist could have a customized version of the logo with their name and contact information. I think it could be used on a stylist or consultant’s business card in print or digitally as a logo for a “meet our stylist” information page on the company website. It could also be used as a personal touch on their Trousseau email signature. I think that a large poster or banner of some kind could be used in our booth during bridal expos and events; inviting brides into a small section where they can come meet our stylists before their in-store appontment.
This design was inspired by a variety of things but I would say that the Gestalt principles heavily influenced the logo design. The research process was fairly easy because I have had this idea in mind for years. I knew what I was trying to achieve but never knew how to make this idea my own creation. I definitely think that there is room for improvement in this draft version but I am pretty impressed with the end result.
There are a couple of significant elements that I believe are obvious in the logo design. The most basic element being lines. My goal was to make a really organic sketch of a dress hanger and keep it very simple. I love single line drawings with a passion and I am definitely a fan of clean geometrics. I love a good Picasso as much as the next person. I appreciate his effortless design- the loose lines and understated shapes/colors. It looks very natural.
As much as I wanted something natural & organic, I don’t necessarily think that is the overall visual goal that Trousseau wants to project. Geometrics are not only trending in the bridal industry but they are on trend in general. My design features more structure so I tried balancing the design by sketching the hanger myself. I think that drawing the hanger in illustrator balances the overall look of the logo. It makes it personal. I really wanted to try to have a few light pastel colored watercolor brush strokes in the background of the logo but didn’t quite figure out how to make that happen in illustrator. However, I don’t know if it is necessary for this logo. It may take away from the simplistic design I am trying to achieve.
The construction of this logo design project started as a sketch I had done long ago. In my opinion, Adobe illustrator was actually a lot more fun than photoshop. I used the pen tool for drawing the majority of this design. I also used the hexagon tool at the top of the hanger because I wanted to get a true geometric shape in the curve of the hanger and I was having a hard time drawing it myself. I referred back to the illustrator tutorials multiple times during the construction process to find the right tools. I had a fairly easy time navigating illustrator for this project but I found it even easier when I put on my headphones and jammed while creating this logo. I had trouble with the eraser tool a couple times but I eventually figured out what to do!
Craig, William. “Gestalt Principles: Design Strategy: Tips & Tricks.” WebFX Blog, 18 July 2019, https://www.webfx.com/blog/web-design/gestalt-principles-applied-in-design/.
Emily Steinhilber 
Hi, Emily!
I did a double take to make sure I was on the student webpage, as your logo looks production-ready. The font choice, rose color and that sketch of the hanger are all very professional. I like how the shop title is in white with the rose background, then in rose with the white background next to the sketch of the hanger.
I am finding it very hard to suggest any changes. It is a stretch, but perhaps shortening the length of the “neck” before the curved part of the hanger would look more proportionate to my eye. I also imagine hangers with the wire ends wrapped around the bottom of the “neck” area. I don’t know if that would clutter the design lines or look more realistic, but that would be my second suggestion. Really, it looks amazing as-is. Sorry I couldn’t be more helpful!
Happy blogging,
Heather from COM 210
PS~ I agree with you, I found Illustrator much more enjoyable than Photoshop!
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I think it’s great that you’re thinking critically about what is trending in the industry and what your own personal preferences are in regards to the style of the logo for the company (shop?) you eventually want to open. I’m not sure if it’s deliberate (you did mention Picasso and he is known for messing with shapes) but the hangar seems out of proportion, especially the part that goes up to the hook area. I would also suggest possible changing the color of the hangar to something that doesn’t draw attention away from the shop name. Overall though, I think it’s a good concept and I wish you the best in eventually owning and operating Trousseau.
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Emily,
I love this design! The simplicity of it is great, yet you are still brining function to the brand. It is clear that regardless of what the company is, clothing is involved. I like that you didn’t make the hook on the hanger completely curved but left it looking geometric. One thing I would suggest is adding color. In your Photoshop project you posted a wonderful color pallet. I think making the lines of your hanger the same as the colors in your color pallet would help the logo fit in more with the look and feel of the company. I would also shorten the length of the hook a little bit. It starts to look a little funny because the neck leading up to the hook is rather long. Overall I really like your design, I think you have a great start and I am very excited to see your final product!
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Hello Emily,
I am living for your logo. It is fantastic. When I first saw it, I literally said out loud “yass queen”. This is fantastic. I am living for the soft color of the letter and the simple hanger. It is so clean. I think it would fit a bridal shop just right. I love the idea for customization by each consultant, and this design really lets’ that be a possibility without taking something from the original beauty. I love the drawn out hanger. I have no clue why but the deconstruction of it just speaks to me in a design way. It is very hard to critique something that I think could be printed how it is. The only thing I can think of is that the lines outside bellingham are a little to faint. I think if they were a little darker it would draw more attention to that spot what would be the location of the store. I am excited to see what the finished product looks like.
Colten Kruger
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