My topic & Why I selected it: I am going to be using the idea of my own bridal store as my topic. I am using this topic because I have been passionate about opening my own bridal store for a very long time. Interstingly I have a full business plan and branding for this store already. It is called ‘Trousseau’, a french word, which is defined by the dictionary as “a clothes, household linens and other items collected by a bride for her marriage.”
How: I plan to collect original materials and inspirations from brands I follow on social media platforms and other places like Pinterest. I have collected so many different things at this point in my life..I have a lot of this material already! I have a lot of this imaginging archieved on my computer but I am always finding inspiration in new trends everyday!
Ideas: I have ideas for each other the projects; however I am only going to post about the first 3 unit projects. #1 & #2 are original ideas that I actually used in my business plan for Trousseau. #3 is an example of something I would like to do that a former employer of mine out of Nashville, TN just created. I love the emotion and the powerful connection you can see to the brand.
1) Inspiration Board.
This inspiration board is of the ‘store aesthetics’. It is a page straight out of my branding book and gives a clear picture of what it will be like to shop at Trousseau. It gives off a light and airy easy going atmosphere accompanied by the clean elegance of the private consultation areas.
2) Logo Design
This logo was actually commissioned by two graphic designers! They are close friends of mine and this is the real main logo design for Trousseau. I will include the secondary logos as well which is featured on the ‘store aesthetics’ board above. The feeling with these logo’s should be precieved as clean and feminine.
3) Audio Story
This audio/video story is not mine but it is so very near and dear to my heart. I worked fo this company for a long time and was a pat of their growth. I am absolutely in awe of this video that they recently made and it is a great example of what I would like to make in the process of branding Trousseau. Enjoy!!
Emily Steinhilber 
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